EVENTS

What is event management?

Event management is the process of creating and maintaining an event. This process spans from the very beginning of planning all the way to post-event strategizing.

At the start, your event manager makes planning decisions, such as the time, location, and theme of their event. During an event, we oversee the event live and make sure things run smoothly. After an event, we are tasked with reviewing event data, submitting KPI and ROI findings, and staying on the ball for any post-event offerings.

All different branches of planning go into event management, including various types of sourcing, designing, regulation checks, and on-site management. In event management, you could be in the process of creating a conference, a product launch, an internal sales kick-off, even a wedding or even a World Record Event. Really, any event that requires considerable planning and execution is event management.

Event Management is Event Planning

Event management goes by many different names. Some event planners are called administrative assistants, some are called event coordinators, and others are called event technologists. What do all of these. Whether the events are internal or external, large or small, in-person or virtual, they all have to be planned.

Virtual Event Management

In today's new environment, we have had to learn how to manage not only our in-person events but our virtual programs as well. Virtual event management requires the same steps as managing your in-person event, but with the added challenge of making sure that your content is twice as captivating. While in-person events have the added bonus of travel, networking, and free food, a virtual event largely relies on its content to keep attendees engaged.

Hybrid Event Management

Just as the industry is getting comfortable with virtual events, we're seeing a new event type emerging as a popular option: hybrid events. Hybrid events are a combination of virtual and in-person events. It offers all of the benefits of both but also comes with a unique set of challenges. When hosting a hybrid event, you're managing two audiences – virtual and in-person – and you must decide which content and event programming will be available to each audience.

Building the Perfect Event

It starts simply. A theme. A plan. A goal. Your event has a purpose from the beginning, which will drive content, speakers, and the venue. Next, it’s time to set up the basics. You have to build a branded event website that entices visitors to attendee your event. Nowadays, it’s easier than ever to build a beautifully designed website, just by understanding Event Website Basics.

Promotion Across Channels with Automation

If no one knows about your event, how will they register? That’s why promotion is so important. Targeted email marketing is a great way to promote your event with our vast database. Other ways to promote? Social media continues to be one of the best free promotional channels.

Measuring Your Success to Prove Event ROI

Event management doesn’t end when the event does. Over the course of the entire event, it’s important to prove success and identify areas of improvement. Data gained throughout the process will help. Live polling is a great way to find out how attendees felt about the event.

There's Tech for That!

Event management is about pulling together an incredible experience, facilitating connections, adding leads to sales pipeline, and proving success. It’s a difficult job that involves spinning an endless number of plates and working around the clock, creating an unforgettable moment for the client.